Oregon Attorney General Ellen Rosenblum believes it’s clear that JUUL, the nation’s most well-known e-cig brand, has been intentionally targeting teens since being launched in 2015. In leading the Oregon Department of Justice (DOJ) investigation on JUUL targeting to appeal their products to teens, Rosenblum states:
“It’s hard to believe they weren’t aware their advertising at least appeared to be targeted to young people, and that it was quite successful.”
Oregon Attorney General Ellen Rosenblum
With today’s vaping epidemic being a nationwide issue, many including Rosenblum believe that JUUL has played a large part in luring young people to start vaping in the first place, and thus being a leader to this youth vaping and illness crisis. JUUL is also now partially owned by Altria, one of the world’s largest producers and marketers of tobacco, cigarettes and related products.
Oregon is one of several states investigating Juul’s practices, and North Carolina has already sued the e-cigarette company for its youth-targeted marketing tactics.
Enter for your chance to win tickets to the newest and most immersive holiday tradition for the whole family – WinterFest at California’s Great America! SAN FRANCISCO (KPIX 5) Lawsuits are mounting against e-cigarette company Juul and now federal investigators are taking a hard look at the company’s marketing practices.
Juul would not comment on the specific investigation but the company says it fully cooperates and is transparent with any government agency.